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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

October 16, 2013 at 4:52 PM

Ex Microsoft VP launches Indix product-intelligence platform

The latest enterprise cloud service in Seattle launched today.

Called Indix, it’s a big-data product intelligence platform that’s aimed at retailers, brands and developers. The service launched today with an app and a beta version of APIs that developers can use to build apps drawing on Indix product insights.

It’s intended to give brand managers, pricing analysts and retail merchandisers tools similar to the CRM tools used by sales people and ERP systems used by financial analysts.

“Our ultimate goal is to provide a view of the Internet through the product lens, making it easier and faster for product managers to make data-driven decisions,” Sanjay Parthasarathy, founder and chief executive, said in a release.

Parthasarathy previously spent 19 years at Microsoft, rising to vice president of its developer and platform evangelism group and finally its startup business accelerator group.

Indix is headquartered in Seattle with a team of six plus a 35-person product development office in Chennai, India, where Parthasarathy went to school before he went on to receive advanced degrees from MIT and join Microsoft.

 

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