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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 28, 2014 at 6:00 AM

Woof! Rover.com reports 575 percent growth

Seattle pet-care broker Rover.com reported today that its sales grew 575 percent over the past year as the startup expanded across the country.

The company didn’t provide exact sales, but Chief Executive Aaron Easterly said sales are now more than $1 million per month and will be “well into eight figures” for the calendar year.

Long-term, he sees an opportunity to be bigger than the $5 billion to $6 billion per year kennel industry in the U.S.

Rover was conceived in 2011 by Seattle venture capitalist Greg Gottesman after a bad kennel experience. It began connecting dog owners to dog sitters in Seattle that December and went national in April 2012. It’s now operating in nearly 9,000 cities with a network of more than 25,000 sitters.

Rover does especially well in cities with lots of young tech workers, such as Austin, Texas; San Francisco; and, of course, Seattle, which remains its top market, Easterly said.

The company raised $12 million in March and still has $11 million on hand. It’s going to use the cash to continue expanding, including internationally, and explore new offerings, including training services and in-home care.

Easterly expects headcount will grow from 65 to more than 100 the next year. To accommodate the new people — and the dogs they bring to work — the company’s about to move from offices near Eighth Avenue and Olive Way to the Fourth and Blanchard Building.

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