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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

September 24, 2014 at 9:42 AM

Pro.com builds war chest, raises $14 million

Four months after launching its home-improvement referral service, Seattle-based Pro.com announced that it has raised $14 million from Seattle-based investors Maveron and Madrona Venture Group.

Pro.com was started by a team of Amazon.com veterans who built a system that estimates the costs of home projects and connects homeowners to service providers. It’s among several companies now trying to modernize the home improvement space with Web services, including crosstown rival Porch.com. The space has resisted such attempts by previous generations of startups, but this time around they’re emboldened by new approaches to handling data and the success of companies like Zillow in related categories.

“We’ve seen a really positive response to Pro.com since our launch in May, and this funding round is an excellent opportunity to build on that momentum,” Pro.com founder and Chief Executive Matt Williams said in a release.

The company will use the funding to expand nationally and add more home-service pros to its roster. It also expects to double the number of employees — currently 41 — over the next year.

Since Pro.com’s launch, customers in 22 percent of U.S. Zip codes had done more than $140 million worth of project estimates, the company said. The most commonly estimated or booked projects so far include painting a room, repairing drywall or installing flooring or carpet.

The $14 million in Series A funding is in addition to $3.5 million in seed funding that Madrona, Jeff Bezos and other investors provided earlier.

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