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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

Topic: fire phone

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June 23, 2014 at 11:20 AM

Fire phone a turning point for Amazon

Steve Jobs famously had a “reality distortion field” that skewed perceptions of Apple, so people could only see the company in a positive light.

Now Jeff Bezos has “Dynamic Perspective,” a technology on the new Fire phone that lets Amazon.com see what you’re viewing, then alter the image so it seems more compelling.

Jeff Bezos at the Fire phone launch. Photo by Ken Lambert, The Seattle Times.

Jeff Bezos at the Fire phone launch. Photo by Ken Lambert, The Seattle Times.

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Comments | Topics: Amazon.com, AT&T, Billionaire techies