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FYI Guy

Seattle Times news librarian Gene Balk crunches the numbers

October 16, 2012 at 6:00 AM

Politics of drinking: does your beer skew red or blue?

…or Foster’s blue?

Amstel red…

A couple weeks ago, the National Journal  looked at which beers American voters prefer — Democrats vs. Republicans.   Heineken was a top “blue” choice, whereas “red” voters would rather reach for a Sam Adams.  That was at the national level, though, and as the saying goes, all politics is local — and so is beer preference.

Here in Puget Sound, even if Republicans and Democrats can’t agree on much, they both like their beer in equal measure; survey data show that 44 percent of both “red” and “blue” likely voters in our metro area have enjoyed a cold brew in the past month.

But not surprisingly, that’s where the agreement ends.  Just like on the national level, voters in this region have very different taste in beers depending on their political leanings.  I used market data from Scarborough Research to create a local “beer index” for both “red” and “blue” voters.

Here, then, are my top-ten beers for Republicans and Democrats in the Seattle metro area.  The higher a beer’s index rating, the more the drinkers of that beer skew toward either political party.

 

RANK

BEER

DEMOCRATIC INDEX

 

RANK

BEER

REPUBLICAN INDEX

1

Fosters

212

 

1

Amstel
Light

265

2

Dos Equis

108

 

2

Milwaukee’s Best

128

3

Tecate

98

 

3

Natural Light

123

4

Michelob

80

 

4

Molson

111

5

Michelob Ultra

74

 

5

Busch

105

6

Miller Lite

69

 

6

Michelob Light

89

7

Sam Adams Light

68

 

7

Keystone Light

57

8

Stella Artois

65

 

8

Coors Light

56

9

Labatt Blue

58

 

9

Budweiser Select

53

10

Any microbrew

58

 

10

Busch Light

41

Source: Scarborough Research, Multi-Market 2012 Release 1

Foster’s and Amstel Light are Seattle’s most partisan brews, but is there a beer that occupies the political middle ground?  Actually, there are two: Bud Light and Sol have zero skew among drinkers here; Republicans and Democrats like them equally.

What does this all mean?  I haven’t got a clue, but maybe some readers can offer an interpretation?  Feel free to sound off in the comments.

—————————

Know of some interesting Seattle or Washington State data? Please send blog ideas to me at gbalk@seattletimes.com or contact me on twitter @genebalk.

Comments | More in Market Research | Topics: beer, Politics

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