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FYI Guy

Seattle Times news librarian Gene Balk crunches the numbers

May 9, 2013 at 11:45 AM

What is Seattle’s top beer-loving neighborhood?

brouwers

Brouwer’s Cafe in Fremont (Photo: Mark Harrison/The Seattle Times)

Seattle Beer Week is in full swing, with an extensive schedule of events celebrating the craft of brewing in our region.  And when it comes to quality beers, Seattleites know their stuff.  In fact, we rank just a fraction behind No. 1 Portland for the percentage of folks who drink microbrews, according to Scarborough Research.

But in this beer-loving town, who loves beer most of all?

To find out, I analyzed the beer-buying habits of residents in 76 Seattle neighborhoods using Experian market data.  After ranking the neighborhoods in three categories, enumerated below, I tallied the scores to determine the overall winner.

Beer-Map-FYI

Click to enlarge

#1. Budget: Where are the biggest spenders on beer?

You might say folks in Portage Bay have beer tastes on a champagne budget.  Their $283 average household spending on beer is 22 percent higher than the city average.  Fremont and Tangletown were runners-up in this category.

#2. Preference: Where is beer the drink of choice?

When choosing their poison, Georgetowners overwhelmingly favor beer.  Beer makes up 48 percent of all alcohol purchases by folks who live in this neighborhood.  Georgetown edged out Capitol Hill South and Lower Queen Anne for the win.

#3. Dependency: Where is beer one of the four food groups?

College kids may be broke, but they have their priorities.  U-District residents spend, on average, 5 percent of their total food budget on beer, easily capturing the win in this category.  Capitol Hill South and Fremont were a distant second and third, respectively.

And the winner is…

Seattle has many deserving neighborhoods, but there can only be one winner.  With all the scores tallied, Fremont rose to the top like the head of foam on a pint of Pike Kilt Lifter.  Fremont is the only neighborhood to rank in the Top 10 in all categories.

So lift a pint to Fremont this weekend.  And to all the neighborhoods that didn’t win, remember: There’s always next year.

0 Comments | More in Market Research | Topics: alcohol, beer

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