Follow us:

FYI Guy

Seattle Times news librarian Gene Balk crunches the numbers

May 24, 2013 at 5:00 AM

Seattle No. 2 for sunscreen use–and No. 1 for wishful thinking

Photo: Mike Siegel/The Seattle Times

Photo: Mike Siegel/The Seattle Times

It’s your typical spring morning in Seattle.  Skies look gray.  Forecast calls for cool temperatures and periods of light rain throughout the day.  Throughout the week, in fact.

You’re prepared, though. You always dress in layers.  Your outerwear has the latest water-resistant finish.  And of course, before you’re out the door, you slather yourself in sunscreen.

Sunscreen?

That’s right.  New data reveal that, despite the persistent atmospheric gloom here, Seattleites are among the most dedicated sunscreen users in the United States.

According to market research firm Scarborough/GfK MRI, 51 percent of folks in the Seattle area say they wear sunscreen on a daily basis.  Among the 60 largest market areas in the U.S., that ranks us No. 2 for sunscreen use, behind only San Francisco.  Seattle has a higher percentage of regular sunscreen users than any of the cities across the Sun Belt, from Los Angeles to Miami.  Higher even than Honolulu.

fyiguy-sunscreen

Click to enlarge

Maybe this shouldn’t come as a surprise.  After all, Seattleites buy more sunglasses per capita than just about anybody else in the county.  That strange fact was revealed by a Seattle Times reporter back in 1993.

So what’s the reason?  Do we buy up sunglasses and glop on the SPFs hoping that we’ll actually get some sunshine — a citywide case of wishful thinking?

Of course, as any dermatologist will insist, it’s important to protect your skin from UV rays even on cloudy days.   So maybe we’re just being smart.  Still, it’s hard to believe so many of us in Seattle actually think to apply sunscreen day in and day out, even during that relentless gray stretch from November to April May June July.

I know I don’t.  How about you?  Do you apply sunscreen every day, clouds and rain be damned?  Take the poll, and feel free to leave a comment.

—————–

0 Comments | More in Market Research | Topics: Weather

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


Advertising
The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►