Here’s a tip for single guys in Seattle: A little style goes a long, long way.
A new survey suggests that single women in our infamously dressed-down city simply can’t resist a man in a well-tailored suit.
New York-based menswear firm Arden Reed conducted the (admittedly unscientific) study in collaboration with dating site OKCupid. Sets of online profiles were created featuring the same man. These profiles were identical but for one small detail: in one, the guy was pictured wearing a baggy, off-the-rack suit; in the other, he was wearing a perfectly-tailored one.
These profiles were placed online, but left dormant, in five cities: Seattle, New York, Los Angeles, London and Boston. After four months, the number of contacts from women that each profile collected were tallied up.In all five cities, the well-tailored profile garnered more attention — it was viewed, messaged and deemed “hot” more often than the badly-dressed counterpart. But the effect was more pronounced in some cities than in others.
In London, which finished last among the five cities, the dapper dude was contacted just 1.2 times more frequently than the poorly-dressed guy. The sharp dresser racked up 1.8 times more interactions in L.A. and two times more in Boston. In New York, he received 3.7 times more attention. But here in Seattle, women were six times more likely to hit up the well-tailored gent. That’s right — six times.
Why are Seattle women so susceptible to a snappy dresser? Is it because a guy in nice clothes is such a rarity here that when women encounter one, they jump at the opportunity?
Whatever the reason, there’s a lesson to be learned for Seattle single guys: if your online dating profile has been gathering dust lately, take a good long look at what you’re wearing in your photos.