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FYI Guy

Seattle Times news librarian Gene Balk crunches the numbers

August 8, 2013 at 1:53 PM

Are Seattle drinkers losing their taste for beer?

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You’ve heard of peak oil.  How about peak beer?

A Gallup poll released last week showed that beer — once the most popular alcoholic beverage by a wide margin — is rapidly losing ground to wine and spirits.

Changing demographics are to blame.  Older folks still favor beer.  Younger drinkers, though, are exploring their options.

In Seattle, beer’s dominance among younger drinkers appears to be waning, just as it is nationally.

34 percent of drinkers under age 35 here say that beer is the alcohol they drink most often — an eight point drop in just five years, according to market data from Scarborough Research.

As beer is trending down, spirits are trending up.  With Seattle’s craft cocktail movement in full swing, hard liquor has surged past wine into the No. 2 spot among younger drinkers here.

It’s not all bad news for beer though.

Even as fewer young people are drinking Budweiser and Coors, an increasing number of enjoying craft beers.

In the Seattle area, the number of adults under 35 who drink microbrews has increased by 20 percent since 2008. according to Scarborough data.

So while it’s true that young Seattleites are drinking less beer, at least the beer they are drinking is the good stuff.

 

Comments | More in Market Research | Topics: alcohol, beer

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