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FYI Guy

Seattle Times news librarian Gene Balk crunches the numbers

Category: Market Research
January 27, 2015 at 6:30 AM

Who is the 12th Man?

Data plays a bigger-than-ever role in the way we experience televised sports — and rest assured, there will be no player stat left unturned during Sunday’s big game. But what about the fans — can we get some stats on the 12th man? You bet. I turned to the market-research firm Nielsen Scarborough, which surveys thousands of folks…

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Comments | More in Market Research | Topics: Seahawks

November 27, 2014 at 5:56 PM

Thai food more popular than pizza in Seattle

Can you imagine a Seattle without Thai food? It may seem unthinkable today, but it wasn’t until 1981 that a Seattle Times food writer was able to announce: “Seattle finally has an authentic Thai restaurant.” Even if it took us a while to discover Thai cuisine, we’ve certainly made up for lost time. In fact, new survey data from…

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Comments | More in Demographics, Market Research | Topics: food, restaurants

September 10, 2014 at 11:05 AM

Yes, people do leave Seattle — and here’s where they go

We all know Seattle is a boom town. As FYI Guy alerted you a few months back, Seattle has become the fastest-growing major U.S. city, based on our analysis of recent population data from the U.S. Census Bureau. You may be surprised to learn there’s been ebb along with that flow. Data released Tuesday by the moving…

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Comments | More in Demographics, Market Research | Topics: Census Bureau, migration

January 7, 2014 at 4:02 PM

The desires of Seahawks fans: whiskey, red meat and flowers

Photo: LINDSEY WASSON/THE SEATTLE TIMES

Hawks fan Andy Lindenaar at the King Street Bar & Oven in Seattle. (Lindsey Wasson/The Seattle Times)

When the Seahawks are winning, it seems like everyone’s a fan. The city is awash in lime-and-blue jerseys with the number 12.

But who are the true fanatics — the ones who eat, sleep and breathe Seahawks, regardless of the win-loss record?

Thanks to newly released survey data by market-research company Scarborough, we have an answer.

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Comments | More in Market Research | Topics: football, NFL, Seahawks

November 26, 2013 at 11:37 AM

Bellevue ranked among nation’s top hipster hot spots

Bellevue College in the newly hip 98007 zip code (Photo: KEN LAMBERT/THE SEATTLE TIMES)

Bellevue College in the newly hip 98007 ZIP code (Photo: KEN LAMBERT/THE SEATTLE TIMES)

Capitol Hill is so five-years-ago. Ballard?  Over.  No, the skinny-jeans crowd has moved on to…Bellevue.

That’s if we’re to believe the real-estate data firm RealtyTrac, which placed Bellevue’s 98007 — home to Bellevue College — among the top-10 up-and-coming hipster ZIP codes in the U.S.

Yes, seriously.

The data crunchers at RealtyTrac went looking for nascent hipster neighborhoods in order to identify the best areas for real-estate investment. Apparently, hipsters are great for property values: “Thanks to an influx of trendy restaurants, bars, coffee shops and other amenities,” RealtyTrac’s news release says, “a neighborhood branded as hipster is likely to see  property values and rental rates rise while vacancies and foreclosures decline.”

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Comments | More in Demographics, Market Research | Topics: Bellevue, real estate, trends

August 20, 2013 at 7:52 AM

Seattle among cities that dominate U.S. electric vehicle sales

Been noticing a lot of Leafs and Teslas around town lately?  New data reveal what you may have already guessed — Seattle-area drivers are electric car overachievers. According to a report from automotive data giant R. L. Polk, Seattle is one of five metro areas that dominate the U.S. electric vehicle (EV) market. Polk analyzed new vehicle…

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Comments | More in Market Research | Topics: automobiles, cars, environment

August 15, 2013 at 2:11 PM

Meet Seattle’s newest hipsters: Mom and dad

Hipsters with hip replacements: Retirees increasingly attracted to downtown living (Photo: Wikimedia)

Hipsters with hip replacements? Baby boomers are moving into Seattle’s trendiest neighborhoods. (Photo: Wikimedia)

Move over, Amazonians.  There’s a new group in town staking claim to Seattle’s trendiest neighborhoods — and they’re the same age as your parents.

Welcome the baby boomers.

According to the Wall Street Journal, in Seattle and a few other cities, realtors and developers have noticed a new trend: There’s been an uptick in boomer-age folks buying high-end condos in hip, urban neighborhoods — areas typically populated by a much younger demographic.

But the boomers want in.

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Comments | More in Demographics, Market Research | Topics: baby boomers, condominiums, real estate

July 19, 2013 at 10:06 AM

BECU has surpassed Chase Bank in Seattle

There goes the neighborhood: New Chase Bank in Lower Queen Anne (Photo: Gene Balk/The Seattle Times)

Here lies Easy Street Records: The new Chase Bank in Lower Queen Anne (Photo: Gene Balk/The Seattle Times)

Remember when anarchists vandalized a Chase Bank on Capitol Hill a couple years ago?

When the story ran on The Seattle Times website, most online commenters actually seemed to side with the anarchists.  “I don’t break windows” one top-rated comment reads, “I moved to a credit union.”

Does Chase have an image problem in Seattle — even more so than the other big banks?  Jon Talton a year ago blamed it on lingering anger over the circumstances surrounding Chase’s takeover of Seattle-based WaMu in 2008.

To make matters worse, cherished neighborhood businesses seem to be turning into Chase Banks at an alarming rate: Easy Street Records in Lower Queen Anne, Costas Opa restaurant in Fremont, and Twice Sold Tales bookstore in the University District have all been replaced by Chase branches in the last two years.

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Comments | More in Market Research | Topics: Banks

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