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FYI Guy

Seattle Times news librarian Gene Balk crunches the numbers

Topic: beer

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May 9, 2013 at 11:45 AM

What is Seattle’s top beer-loving neighborhood?

brouwers

Brouwer’s Cafe in Fremont (Photo: Mark Harrison/The Seattle Times)

Seattle Beer Week is in full swing, with an extensive schedule of events celebrating the craft of brewing in our region.  And when it comes to quality beers, Seattleites know their stuff.  In fact, we rank just a fraction behind No. 1 Portland for the percentage of folks who drink microbrews, according to Scarborough Research.

But in this beer-loving town, who loves beer most of all?

To find out, I analyzed the beer-buying habits of residents in 76 Seattle neighborhoods using Experian market data.  After ranking the neighborhoods in three categories, enumerated below, I tallied the scores to determine the overall winner.

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Comments | More in Market Research | Topics: alcohol, beer

October 16, 2012 at 6:00 AM

Politics of drinking: does your beer skew red or blue?

…or Foster’s blue?

Amstel red…

A couple weeks ago, the National Journal  looked at which beers American voters prefer — Democrats vs. Republicans.   Heineken was a top “blue” choice, whereas “red” voters would rather reach for a Sam Adams.  That was at the national level, though, and as the saying goes, all politics is local — and so is beer preference.

Here in Puget Sound, even if Republicans and Democrats can’t agree on much, they both like their beer in equal measure; survey data show that 44 percent of both “red” and “blue” likely voters in our metro area have enjoyed a cold brew in the past month.

But not surprisingly, that’s where the agreement ends.  Just like on the national level, voters in this region have very different taste in beers depending on their political leanings.  I used market data from Scarborough Research to create a local “beer index” for both “red” and “blue” voters.

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Comments | More in Market Research | Topics: beer, Politics