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FYI Guy

Seattle Times news librarian Gene Balk crunches the numbers

Topic: football

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January 7, 2014 at 4:02 PM

The desires of Seahawks fans: whiskey, red meat and flowers

Photo: LINDSEY WASSON/THE SEATTLE TIMES

Hawks fan Andy Lindenaar at the King Street Bar & Oven in Seattle. (Lindsey Wasson/The Seattle Times)

When the Seahawks are winning, it seems like everyone’s a fan. The city is awash in lime-and-blue jerseys with the number 12.

But who are the true fanatics — the ones who eat, sleep and breathe Seahawks, regardless of the win-loss record?

Thanks to newly released survey data by market-research company Scarborough, we have an answer.

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0 Comments | More in Market Research | Topics: football, NFL, Seahawks

January 10, 2013 at 11:00 PM

Seahawks fans vs. Falcons fans, by the numbers


For last Sunday’s Seahawks-Redskins playoff, I used market research data to see how the two teams’ fans measured up.  Even though it turned out that D.C. fans are a lot wealthier, all their money couldn’t buy them a win. So now, heading into our playoff game against Atlanta, let’s have another head-to-head — Seahawks fans vs. Falcons fans. We don’t have the income disparity this time (fans of both teams have comparable median incomes), but there are differences nonetheless.

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0 Comments | More in Market Research | Topics: football, Seahawks, sports

January 5, 2013 at 12:45 PM

Seahawks fans vs. Redskins fans, by the numbers


Heading into tomorrow’s big game, you’ll see tons of stats on the teams and the players — but what about the fans?  How do folks from the Seattle and D.C. metro areas who’ll be cheering on their home teams stack up? In order to find out, I looked at survey-based market data from Scarborough Research on the most rabid NFL fans from both cities. I’ve got the numbers, so let’s go to the scoreboard.

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0 Comments | More in Market Research | Topics: football, Seahawks, sports