Here’s a press release I wanted to share. I will try and catch up with Kat Anesini when she returns.
SEATTLE — Katriona Anesini (Ballard High School), a soccer enthusiast from Seattle, WA, will travel with Best Buy Co., Inc. chaperones and 15 other teens from across the United States to Johannesburg, South Africa, June 15-20, 2010, to train at the Coca-Cola International Soccer Camp and attend a World Cup match.
Anesini is part of a group of teens who won the trip through Best Buy’s teen-focused @15 program and will have the chance to connect with 200 other teens from around the world at the camp. While in South Africa and upon their return teens will share their experiences on www.at15.com. She will refine her soccer skills with training and skills presentations by professional coaches, attend a World Cup match and experience South African culture with entertainment and educational activities.
“Our @15 program is committed to empowering teens with the tools and experiences they need to grow into tomorrow’s leaders,” said Paula Prahl, senior vice President of communications, public affairs and corporate responsibility for Best Buy Co., Inc. “Traveling to South Africa gives the teens an opportunity to interact with their peers from around the world who all share a passion for soccer. We are pleased to partner with Coca-Cola and help fulfill the @15 mission in a way that is both fun and meaningful.”
The teens will gather at the Hartsfield-Jackson airport in Atlanta, GA, on June 14 to depart for South Africa. While overseas and upon their return to the United States, teens and their Best Buy chaperones will post updates and photos from their trip on www.at15.com. The soccer camp will also be open to the media on Saturday, June 19.
Online entries for the sweepstakes were only available to teen members of www.at15.com. Entrants were between the ages of 13 and 16 and legal residents of the United States, including Washington, D.C. and Puerto Rico. To enter, teens took the SparkFinder survey – a digital tool that helps teens identify their interests and talents – and completed the official entry form. Winners were selected in a random drawing from all eligible entries received.
About the Coca-Cola International Soccer Camp
Hundreds of teens from nearly 20 countries around the world, including Mexico, Brazil, Italy, Switzerland, Greece and Egypt will gather at the Coca-Cola International Soccer Camp during the FIFA World Cup tournament. The camp encourages youth to stay physically active through sports by offering soccer training and skills demonstrations led by professional coaches. While at the camp, these young players will take part in a series of team-spirited soccer and cultural activities, including a visit to Johannesburg’s premiere nature reserves and the unforgettable experience of watching a FIFA World Cup game.
Best Buy believes in the power of teens, and @15 is a new platform to connect with them, give voice to their perspectives, and invest in our resources-including the energy and talents of our employees-to turn their ideas into action and support their efforts to lead social change. Teens bring passion and enthusiasm to tackling tough issues. They are also important to our business-they shop in our stores, and they’re our future employees. There’s a real opportunity to listen to and learn from what teens have to say. And through the @15 Fund, we’ll put the philanthropic power of @15 directly into their hands. To learn more, visit www.at15.com.