With the re-launch of its brand and local product Martell Webster representing the clothing line, Above the Rim wanted to establish a presence in Seattle.
The brand, which has established the youth leadership and development program A.T.R. (Assisting The Rise), is also attempting to create connections with community based programs involved in more than athletics, which led to a partnership with the A PLUS (Academics, Preparation, Leadership, Unity and Sport) program.
“They looked at the Seattle-based athletic programs and they wanted to see a program that was more than just basketball,” A PLUS executive director Tavio Hobson said. “They felt like they found a great partner in A PLUS.”
To celebrate the partnership the Rainier Vista Boys and Girls Club will host the Rise Invitational, a free basketball tournament, Saturday and Sunday.
“They really wanted to do something that was significant,” said A PLUS executive director Tavio Hobson, who is also the boys basketball coach at Lakeside. “The tournament this weekend is going to be more about getting people from the community together and having a fun atmosphere with some basketball. The whole goal for both Above the Rim and A PLUS is to be able to give kids that are coming up in the community, kids from the Northwest, more than just basketball.”
The event expects to feature between six and eight teams with somewhere between 65 and 85 kids playing in the event.