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Husky Football Blog

The latest news and analysis on the Montlake Dawgs.

April 16, 2009 at 3:53 PM

So how will this pay off?

One question some of you have asked is how the move of the Apple Cup to Qwest Field can result in so much more money when Qwest is actually smaller than Husky Stadium. Husky Stadium officially seats 72,500 to Qwest’s 67,000 or so.
One thing to remember is that this would be a six-year deal, all at Qwest, which is much bigger than Martin Stadium in Pullman, officially listed at 35,117 capacity. So in the three years it would have been in Pullman the difference is obvious.
What’s also obvious is that they are likely to just charge more for tickets.
We calculated that to make the $4 million guarantee each year initially reported — $2 million to each school — would require an average ticket price of $65 for every seat in the house. That’s high, but already less than what UW is charging for reserved seats for this year’s game — $70 for Reserved and $35 for East End Bleachers. (I should add that officials today said a more accurate report of the money involved for each school could be $10 million over six years, so not quite $2 million a year.)
There also are more varied ways to make money through suites and premium seating at Qwest and it’s also likely that there would be additional sponsorship involved on top of the existing deal with Boeing.
Right now, estimates are that the game nets each school about $800,000 per year in Seattle and $240,000 in Pullman.
UW RESPONSE —- Also interesting is UW’s official response to those who send in e-mails asking about it. While there are some rumblings out there that this is a done deal, the Huskies insist it is not. “Whether we decide to accept this proposal or not, we hope to have this issue resolved soon,” it reads.

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