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Husky Football Blog

The latest news and analysis on the Montlake Dawgs.

May 24, 2009 at 9:38 AM

Should Pac-10 share revenue?

Washington athletic director Scott Woodward thinks it might be a good idea. Here’s our story on that topic that ran in Sunday’s paper, the beginning of a series called “College Crunch” that will examine financial issues facing the athletic departments at UW and WSU.
As the story indicates, what this would largely mean is sharing football TV revenue. Currently, teams get more of the TV revenue for the games they play in, so the more (and better, meaning network) appearances you get, the more money you get.
ADD TO ORIGINAL ENTRY —- And the simplest way to view this is looking at the money each school would have gotten with revenue sharing — basically $4.325 million — vs. what it got with the policies in place now, ranking from USC’s $6.49 million to WSU’s $3.029 million.
Some conferences, such as the Big Ten and SEC, share that revenue so it doesn’t matter who is on when. The Pac-10 doesn’t. What it would also mean is sharing gate receipts, and the main impact there would be to negate the “rivalry game” exception to the way the conference splits ticket revenue, which most disadvantages UW, as is explained in the story.
As outgoing Pac-10 commissioner Tom Hansen states in the story, it’s a “prickly” issue. And it’s not likely that the Pac-10 would change the way it does things anytime soon. Still, I thought it an interesting topic and a chance to explain some of the financial issues facing the conference, and how some of this impacts some schools differently.
As the chart with the story indicates, UW was fourth in Pac-10 TV revenue last year despite going 0-12. The Huskies, due in part to their deal with FSN-Northwest, had every game on TV, and thanks to high-profile opponents such as Notre Dame, Oklahoma and BYU, had some games that paid well.
Also as part of the series is this look at some of the challenges facing WSU due to the economic downturn.

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