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The latest news and analysis on the Montlake Dawgs.

June 12, 2009 at 9:10 AM

Rose Bowl on ESPN beginning in 2011

ESPN has just announced that it will televise the Rose Bowl beginning in 2011.
Here is the official press release:

ESPN will televise the Rose Bowl Game starting in January 2011, it was announced today by John Wildhack, ESPN executive vice president, programming and acquisitions. The network had previously announced it would televise 15 other Bowl Championship Series (BCS) games – including the Fiesta, Orange , Sugar and BCS National Championship — as part of a new, multi-year agreement also beginning in January 2011.
The 2010 Rose Bowl Game and the 2010 BCS National Championship Game from Pasadena, Calif. , will remain on ABC. The Rose Bowl Game has a separate media rights agreement from other BCS bowls.
“Having all BCS matchups on one home, especially within ESPN’s year-round college football environment, is the very best scenario,” Wildhack said. “Fans will welcome ESPN’s all-encompassing approach, and the additional opportunities and value resulting from our multi-platform presentation will benefit the college football community and our business partners.”
As part of its regular-season schedule, ESPN on ABC will continue to offer Saturday Night Football, broadcast television’s first-ever weekly college football primetime series. Additionally, ESPN Radio, which has broadcast all BCS games since 2000,is the national radio home of the BCS through 2014.

A couple of my own comments:
1, Even five years ago it might have seemed a little strange that none of the major bowls would be on one of the traditional networks. But the lines are so blurred now that TV is pretty much just TV.
2, Obviously the Rose Bowl is most associated with the Pac-10 and Big Ten, and as the partnership between the Pac-10 and ESPN deepens, the thought that the ESPN talking heads are “biased’ against the Pac-10 and won’t want to give the conference any love because it wouldn’t want to promote it should lessen.
PAC-10 TV SCHEDULE — Also, here’s the official Pac-10 TV schedule for the 2009 season so far. As noted, a lot of games won’t be set until six or 12 days prior to kickoff.

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