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Husky Football Blog

The latest news and analysis on the Montlake Dawgs.

September 15, 2009 at 9:52 AM

Huskies raking in royalty money

Here’s a press release from the school today announcing that it has made over $1 million in trademarks and licensing royalties for the second time in its history:

The University of Washington announced today that its annual
trademarks and licensing royalties surpassed $1 million for just the second
time in the history of the institution’s licensing program and the first
time in over a decade. Final royalty revenues tallied $1.041 million,
representing an increase of 7 percent over the 2007-08 year.
The University of Washington started its trademarks and licensing
program in 1981. Since its inception, the program has generated over
$13-million in revenue that has been used to fund operations for a variety
of university activities and programs, including athletics.
The UW’s royalties have typically followed the success of the Husky
football program, with the program recording its highest year ever at
$1,105,012, following the Huskies’ 1991 national championship year.
“The huge support from our retail partners and licensees allowed the
UW to achieve the $1 million milestone during a period that many
institutions are experiencing stalled or declining royalties,” says Kathy
Hoggan
, director, UW Trademarks & Licensing. “Most of all, this success is
solid evidence that UW alumni and fans take to heart their commitment that
Real Dawgs Wear Purple.”
Since 1999, Washington has worked with the Collegiate Licensing
Company, the nation’s largest licensing agency, representing more than 200
institutions. Washington was one of 34 institutions in the consortium that
topped the $1 million mark. Washington’s annual royalties have now
increased in seven of the last eight years, including the last five
consecutive years.
“UW’s licensing program continued its winning ways and has reached
the elite $1 million level,” said Derek Eiler, senior vice president and
managing director of the Collegiate Licensing Company. “The great support
from UW licensees and retailers in the local and regional market, the
continued stream of unique new products from licensees, and the loyalty of
UW alumni and fans were all factors that helped UW have a successful year.”
The UW also announced its licensee awards for 2008-09. The “Dawg
Star,” awarded to the top new licensee, went to the Victoria’s Secret PINK
program. The PINK Collegiate Collection from Victoria’s Secret features UW
merchandise co-branded with the popular PINK brand on women’s apparel and
accessories. The PINK program generated over $45,000 in licensing revenues
for UW.
The “Hot Dawg” award for the biggest increase over last year was
awarded to two licensees — Jones & Mitchell and Portland-based Columbia.
Wild West Shirt Works received the “Top Dawg” award for the leading
local licensee.
Nike and EA Sports were recognized with the “Leader of the Pack”
awards as the top apparel and non-apparel licensees with revenues over
$100,000. Champion and Tchotchke’s received “Leader of the Pack” awards in
the $100,000 and under category.

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