The Pac-10 today announced the hiring of Danette Leighton as its first-ever Chief Marketing Officer.
As the press release states, she is currently the Vice President of Marketing and Brand Development for Maloof Sports & Entertainment, owner of the NBA’s Sacramento Kings and ARCO Arena.
I don’t know anything about her, but this sounds like another interesting and aggressive move by the Pac-10 to move a little more into the 21st century in terms of attempting to maximize its earnings. And it’s also simply another person in power with a potentially fresh set of ideas.
The releases states that:
Leighton, a University of Arizona alum, has spent the last decade at Maloof Sports & Entertainment overseeing marketing for the NBA’s Sacramento Kings and ARCO Arena as well as the business operations of the WNBA’s Sacramento Monarchs. Previously she led Sony Corporation’s Sports Marketing division with an emphasis on the PGA TOUR and the SONY Open In Hawaii, served as the Executive Director of the 1999 NCAA Women’s Basketball Final Four at Stanford University and worked in public relations with the Fiesta Bowl and the Pac-10 Conference.
The appointment is effective April 5, 2010. Leighton will be responsible for all of the conference’s marketing and public relations activities and will be based at conference headquarters in Walnut Creek, CA.
In other news. …
— Greg Biggins has news of a DT from Lakewood, Calif., Todd Barr, who has an offer from UW.
— ESPN also has this on QB Brett Hundley, Jr., who also has an offer from UW. Also included is some info on Kyle Boehm, who also has a UW offer, and Trevor Gretzky, son of Wayne, who does not.
— Jon Wilner has penned the best thing I’ve seen yet on possible Pac-10 expansion, with three key things sticking out to me: 1, it apparently would take all 10 schools to sign off on expansion, which seems tricky; 2, the Pac-10 Network is probably a pipe dream (I agree with Wilner that I’d be surprised if there’s really the interest to pull it off); 3, Utah and Colorado are probably the only realistic options for all the reasons he spells out.
— Nick Daschel looks at the Pac-10 LB corps heading into the spring and writes that Mason Foster and Cort Dennison have All-Pac-10 potential.
— Ken Goe with his daily links around the Pac-10.
— GoHuskies.com has info on the annual UW Coaches Clinic this spring, that will include a visit from former Seahawks coach Jim Mora.
All for now.