Follow us:

Husky Football Blog

The latest news and analysis on the Montlake Dawgs.

September 3, 2010 at 12:15 PM

Huskies set to launch “locker10in10” campaign Saturday

lockerheisman.jpg
The Washington Huskies and QB Jake Locker will be in the national spotlight when they play at Brigham Young at 4 p.m.
And UW will try to maximize the attention focused on UW by launching its website promoting Locker Saturday at 10:10 a.m. (the timing an obvious play on Locker’s jersey number and the year). Pictured to the right is how the front page will appear (though without coming soon). Here’s a link.
The website features a section called “The Real Jake Locker”, which provides an in-depth look at Locker’s personality and upbringing in Ferndale. Additionally, school officials have helped organize citizens of Ferndale in forming a “pen pal” letter-writing charge where Ferndale residents mail weekly handwritten letters highlighting Locker’s accomplishments to members of the national media.
The school says that the campaign also aims to generate awareness both of Locker’s astounding on-field accomplishments and his significant contributions to the Seattle community and the University of Washington, including his substantial involvement in Touchdowns For Kids. Locker was instrumental in the creation of Touchdowns For Kids, a charity soliciting pledges per touchdown to raise funds for nearby Children’s Hospital.
As you’ll notice, nowhere is the word “Heisman” visible. UW has been careful to portray this as simply a get-out-the-word campaign for Locker and not necessarily geared at the Heisman, though if that’s what ends up happening all the better.
In fact, I detailed some of the reasoning behind that in this story that I wrote last week.
I’m hopping on a plane to Provo now, but will have more on the blog later, including my pick (oh the anticipation!!!).

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►