Despite the fast end to the 2010 season that resulted in Washington’s first bowl game in eight years — and first bowl win in a decade — season ticket sales for 2011 are so far running about the same as a year ago.
In fact, they are actually down just slighthly. The UW reports that it has sold 38,790 season tickets compared to 38,902 at this point last year. Both numbers are higher than the 2009 total to this date of 37,300, a year when the Huskies began to show some increase after the falloff at the end of the Tyrone Willingham era.
The average ticket price has increased by 2.5 percent this year, though UW officials say they don’t think that has had an impact on sales, saying that’s consistent with the standard rate.
Also, they note that ticket sales in 2010 increased about 10 percent from 2009 and that such an uptick is difficult to achieve two years in a row.
The home schedule is also less attractive than many years, especially when you consider that the Apple Cup — which will be played at Qwest Field so that the renovation of Husky Stadium can begin three weeks early — is not included in the season ticket package.
Six games are part of the season ticket package — non-conference contests against Eastern Washington and Hawaii and Pac-12 games against Cal, Arizona, Colorado and Oregon.
UW has had a pretty heavy-hitting non-conference home foe in most recent years, which surely helped sales, such as Nebraska in 2010, LSU in 2009, Notre Dame and Oklahoma in 2008 and Ohio State and Boise State in 2007. Oregon could conceivably be the only ranked team to visit UW this year
Here’s further information on UW season tickets, including prices.