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The latest news and analysis on the Montlake Dawgs.

October 5, 2011 at 12:41 PM

Pac-12 announces team to run conference title game

A press release just landed in the in-box about something I franky hadn’t even thought about — the Pac-12 announcing it has hired what it calls a “super team of partners” to run the conference football title game on Dec. 2.

The game will be hosted by the team with the best record, and if you were like me, you probably assumed it would just be a production of that school.

Instead, the Pac-12 has put together its own crew to handle things such as game entertainment, the video board and the game program.

And in what might be the most notable to fans, it also has hired its own public address announcers for the game in Paul Olden — so that means if UW were to host the game, there’d be no Eric Radovich.

Olden was briefly a TV guy in Spokane and also has a long history of various broadcasting roles, including being the PA announcer for 12 Super Bowls.

Olden also, during his early days in Los Angeles, asked a question of Tommy Lasorda that elicited a response that has gone down in sports journalism history.

Here’s the complete release from the Pac-12 with details:

The Pac-12 Conference has put together a super team of partners with decades of big event experience to help the Conference execute the first-ever Pac-12 Football Championship Game December 2, it was announced today.

The Pac-12 has partnered with Big Screen Networks to handle video board productions, Infinite Scale Design Group for event design and integrated branding, Gameday Merchandising for merchandising services and retail operations, Shoreline Publishing Group for the game program, SparkyJax for event production, Wide Angle Productions for game entertainment, Eddie Mangan for field services and Paul Olden for public address duties. Delta Airlines will provide the team charters. Collectively, the group has been a part of 44 Super Bowls, eight Olympic Games and more than 20 major college Bowl Games, including the BCS Championship game.

“I know the moniker has been used before, but this really is a Dream Team of partners supporting us,” Pac-12 Football Championship Game Director Jim Steeg said. “The Pac-12 Football Championship Game is a major sporting event with plenty of challenges and we have put together an amazing group of partners to help us deliver the best experience to our schools, alumni and fans.”

Big Screen Networks is the longest-running producer of video board shows in the world. They have produced the video screen presentation for four of the past five Olympic Games, as well as FIFA World Cup, FIFA Club World Cup, the past 27 NFL Super Bowl productions, all NCAA Championships and thepast 17 Rose Bowl Games, among others.

Infinite Scale ( has created a joint venture with AAA Flag and Banner ( to execute the Pac-12 Championship Game. Infinite Scale will handle the design, strategy and project management combined with AAA Flag & Banner for planning, printing,installation and strike down. Both bring proven big-event experiences and successes in their respective areas, including Super Bowls, Olympic Games, the Orange Bowl and NHL All-Star Games.

Gameday Merchandising provides turnkey retail merchandising services and retail facility management services to sports organizations and world-class eventsaround the world. In addition to the many professional sports teams they support, Gameday Merchandising has handled four NBA All-Star Games and the Vancouver Winter Olympics.

Since 2000, Shoreline Publishing Group ( has produced more than 300 books and magazines for national publishers, with a specialty in sports. The group has worked with the NFL, MLB, MLS, NASCAR, NBA, and other national leagues and brands to produce books in a wide variety offormats. Their team has supervised the printing of more than 25 Super Bowl programs.

SparkyJax Productions ( is a creative, design and production company specializing in large-scale entertainment experiences with an extensive background in both sports and entertainment, including NBA games, grand openings and movie premieres. Having produced several media events for Pac-12’s football and basketball programs, SparkyJax brings intimate knowledge of the Pac-12 brand to the inaugural Football Championship Game.

Wide Angle Group ( is an innovative production management company that creates special events and experiences in sports, corporate and non-profit arenas. With expertise in design, show direction and production, they have produced show events for many industry leaders, including Paramount Pictures, Anschutz Entertainment Group, Wasserman Media and Northern Trust.

Mangan, longtime Field Director for the Atlanta Braves, has worked as a field consultant for the Olympics, NFL Pro Bowls and the last 21 Super Bowls. Olden is the public address announcer for the New York Yankees and has served in the same role for 12 Super Bowls.



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