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The latest news and analysis on the Montlake Dawgs.

April 15, 2014 at 4:31 PM

With social media training, Huskies hope to put their best tweet forward

When he was at Boise State, Chris Petersen banned players from using Twitter, the popular social media networking site. At Washington, Petersen has relaxed his stance a bit — though he hasn’t quite jumped in completely.

The Huskies’ new head man is the only Pac-12 coach without a Twitter profile, but he hasn’t ruled out the idea of a first Coach Pete tweet.

On Saturday, UW players participated in a seminar with a social media strategist to educate them about “the right way” to use Twitter and the like, Petersen said.

“That’s the world we live in,” he said. “We’ve got to be able to operate in it, do it the right way, open our eyes, see what kind of message we’re throwing (out) about ourselves, the university, what our brand is going to be. Very good talk, and hopefully our guys got something out of it. I think they enjoyed it. I think they liked it. I think it was informative. I think it was right on the money.”

Twitter has become a powerful tool to use for coaches in recruiting — per NCAA rules, coaches can send private messages to recruits, and many recruits now announce their college destinations on Twitter — and everyone on UW’s staff created a new Twitter profile upon arriving at UW.

Everyone, that is, but Petersen.

“The only way I’m (going to do) that is because of recruiting,” he said, smiling. “So we’ll see.”

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