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July 27, 2011 at 4:40 PM

Larry Scott hopes to “superserve” fans with Pac-12 Network

The Pac-12 announced today plans to create a Pac-12 Network that includes a national network and six regional networks in Washington, Oregon, Northern California, Southern California, Arizona and Mountain that begins broadcasting August 2012.
Between the conference’s $3 billion, 12-year deal with ESPN/Fox and the newly forged super network, the Pac-12 will broadcast every men’s basketball and football game. The league is partnering with cable operators Comcast, Time Warner Cable, Cox Communications and Bright House Networks.
Satellite services such as DirecTV and Dish Network are not included in the deal, but the league hopes to include them in the package.
Financial terms of the 12-year arrangement were not disclosed. However, Jon Wilner at the Mercury News writes the Pac-12 could have pursued a more lucrative contract.
Utah athletic director Chris Hill told the Salt Lake Tribune he’s unsure if the Utes will receive a full share of the revenue.
The conference is also creating a “Pac-12 Everywhere” concept that allows viewers to watch games on digital devices such as smart phones and tablets.
During a news conference to announce the network, commissioner Larry Scott reportedly said the new deal will “superserve” fans.
“As we explored the potential for a Pac-12 network, it became clear that we could customize programming towards local interests and provide our students, alumni, and many fans the widest possible range of events with the best opportunity to see the schools they care about most,” Scott said in a statement released by the conference.

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