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September 23, 2011 at 6:17 AM

Report: A UW basketball player is worth $441,591 annually

The fair market value of Washington men’s basketball player is $441,591 and $185,560 for football players, according to a report from an advocacy group for college athletes.
Ramogi Huma, a former UCLA linebacker, founded and is president of the National College Players Association. He co-wrote ‘The Price of Poverty in Big Time College Sport’ with Drexel University professor Ellen J. Staurowsky.
Huma and Staurowsky argue mostly on behalf of football and basketball players who generate billions of dollars for universities.
They feel revenue-producing athletes should receive a portion of revenues generated from television contracts, advertising and promotion deals and ticket sales. They believe schools should pay for cost-of-living costs expenses beyond the athletic scholarships and cite in their report that many college athletes are living in poverty.


The report recommends Congress should act immediately to deregulate the NCAA and lift restrictions on college athletes’ commercial opportunities by adopting the Olympic model for amateur status, allowing players to secure endorsement deals and get paid for signing autographs.
The report says revenue-producing athletes should receive a portion of revenues exclusively for an educational trust fund that will used to pay for cost to complete their college degree after their athletic eligibility expires.
The report also says schools should be allowed to guarantee multi-year scholarships and supports reforms for women athletes.
Some of the interesting information in the report is the financial research from the 2009-10 season that is the basis of the fair-market values.
The report says a Duke men’s basketball player is worth $1,025,656 assuming 13 members on the team were to equally receive receive 50 percent of the revenue split with the school. That’s the highest value in college sports.
According to the report, the fair-market value for Arizona basketball players is $741,732, which is the highest in the Pac-12.
The report recounts an enlightening interview between former NCAA president Myles Brand and Sports Illustrated writer Michael Rosenberg.
Brand: “They can’t be paid.”
Rosenberg: “Why?”
Brand: “Because they’re amateurs.”
Rosenberg: “What makes them amateurs?”
Brand: “Well, they can’t be paid.”
Rosenberg: “Why not?”
Brand: “Because they’re amateurs.”
Rosenberg: “Who decided they are amateurs?
Brand: “We did.”
Rosenberg: “Why?”
Brand: “Because we don’t pay them.”

Comments | Topics: UCLA

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