Follow us:

Jon Talton

Analysis and commentary on economic news, trends and issues, with an emphasis on Seattle and the Northwest.

June 26, 2012 at 10:00 AM

Amazon, Microsoft rank high among respected giants || Jon Talton

Two Puget Sound region companies figure prominently in the latest list of the 100 most respected companies by Barron’s, as determined by a survey of institutional investors. Amazon.com ranks No. 4, down two places from its standing in 2011. It’s “highly respected” by 41 percent of those surveyed, and “respected” by another 37 percent. Zero don’t respect the online retailing giant. Microsoft comes in at No. 19, vs. 22 last year.

The worldwide list of largest companies is led by Apple, IBM and McDonald’s. JPMorgan Chase, which lost $2 billion or more on botched trading, fell to No. 49 from No. 14 in 2011. No. 100 is Gazprom, the Russian energy giant. Forty-five percent of institutional investors don’t respect the company, even if Vladimir Putin does.

According to Barron’s Michael Santoli, “Operational missteps, accusations of ethical breaches, and unpopular political stances by leading executives variously weighed on the scores of JPMorgan Chase, Wal-Mart Stores, Pepsico, and Warren Buffett’s Berkshire Hathaway, with Berkshire’s drop to No. 15 from last year’s No. 3 perhaps most poignant, given Buffett’s once-unshakable place in the hearts of professional stock pickers.”

The downside of such a list is that Starbucks, Costco, Paccar, Nordstrom and even Boeing weren’t big enough to make a survey based on stock-market valuation. So individual investors should be warned in advance from reading too much in. Would you rather hold shares of Gazprom or, say, F5 Networks?

And Don’t Miss: Thoughts on investing in a housing ‘bottom’ || Zero Hedge

Today’s Econ Haiku:

Denver’s record highs

Scorchers in the east, southwest

So drill, baby, drill

Comments | More in Amazon.com, Microsoft

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►