Follow us:

Mariners blog

Daily coverage of the Mariners during the season and all year long.

October 23, 2012 at 8:42 PM

Mariners offer mea culpa to season ticket-holders over non disclosure of price increases

safe.jpg
After the Mariners went ahead and raised the prices of several season ticket sections and plans without indicating they were doing so, some of their best customers complained. While irked about the increase in some cases, it was the fact the team didn’t indicate anything to ticket-holders in writing before asking them for payments that raised their ire even more.
Today, the team sent out written apologies to their season ticket-holders. It starts out by addressing each ticket-holder individually by first name, then continues:
We apologize. The Mariners organization works hard to have an open line of communication with our Season Ticket Holders, whom we value and consider the backbone of our fan base.
However, recently we sent you a season ticket renewal notice without making it clear that there were price increases for many accounts. We had planned to have our account managers speak personally to all our Season Ticket Holders to explain the changes for 2013 and get your feedback. That didn’t happen in a timely manner.


Our goal was to provide you with personalized attention. Unfortunately, we didn’t get it right.
We recognize the financial and emotional investment you have made in Mariners Baseball. We are sorry for our miscommunication. And we pledge to do better.
Thank you for your support and we hope you will contact your account manager directly with any concerns or questions.
Sincerely,
Bob Aylward
Executive Vice President, Business Operations
Seattle Mariners

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►