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October 16, 2013 at 4:41 PM

Matte beauty products leaving women all aglow

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By Carolyn Brundage / Tampa Bay Times

Shiny locks. Glowing skin. Sparkling lips. Beauty is often all about gleam, but this year matte is back in a big way.

From nails to skin to lips, I’ve rounded up three ways to pull off the sophisticated matte makeup trend.

Skin

Perhaps it’s because I was born with oily skin, but I’ve never really been a fan of the whole “dewy’’ skin thing. And thanks to fashion houses Dior, Balmain, Viktor and Rolf, Rochas and Derek Lam, matte skin is de rigueur this season.

“Fresh and finished’’ is how makeup artist Pat McGrath describes the look.

To get matte skin, start with a tinted moisturizer or BB cream to hydrate skin and provide a touch of color correction. Next, apply a matte powder. I swear by Illamasqua’s Powder Foundation ($36 at Sephora) and Maybelline’s Dream Matte Powder ($8 at drugstores).

Lips

Some credit Rag & Bone with stoking the matte lip trend when they commissioned Gucci Westman to create an orange version for the company’s fall runway presentations. Since then, matte lips have taken off.

There’s no shortage of just-launched lipsticks to help you kiss last season’s glossy pucker goodbye. NARS’ fall color collection includes two Pure Matte Lipsticks ($26) and two Velvet Matte Lip Pencils ($25, both at Sephora).

MAC’s Retro Matte Collection for fall boasts several flat lipsticks ($15 at Macy’s). The company called the collection “retro’’ because matte lipstick creates a sharp contrast between lip and skin, which was essential in the heyday of black-and-white photography.

Nails

Matte manicures are somewhat like flat finishes on cars. Once you get over the initial yearning for shine, these paint jobs can be strangely appealing, and before you know it, you’re zipping about town showing off the new look.

Deborah Lippmann may have launched this trend when she debuted her limited-edition Red Silk Boxers Nail Lacquer ($19 at deborahlippmann.com) at Badgley Mischka’s runway show. Or perhaps it was Essie’s nude nails dressed in Matte About You Finisher ($10 at Ulta) at Helmut Lang that launched the look.

Not to be left out, OPI debuted a new Matte Top Coat ($9 at drugstore.com) that makes any polish look of-the-moment matte. There are also polish collections designed to be matte, such as Orly’s Matte FX Collection ($9 at Sally Beauty).

Turns out you can pass on shine this season and still dazzle.

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