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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 13, 2006 at 11:28 AM

Boo-ya or Suckville?

Microsoft is trying to build buzz for its Media Center system with a new, offbeat ad campaign that puts the Office dinosaur spots to shame.

The ads are a sort of couch potato fantasy. They feature guys using Media Center remote controls to shut up obnoxious characters — a know-it-all videogamer and a rude guy talking on a cellphone.

There’s also a companion Web site where you can click on phrases to make the obnoxious guys say them over and over again. Among the choices: “Welcome to Suckville, population you” and “Boo-ya!”

It’s kind of like the dancing Napoleon Dynamite site that was a hit back in 2004, but it loads faster.

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