Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 16, 2006 at 5:20 PM

The ethics of the Olympics

Search on Google for the word “Olympics.” Google very clearly shows that the advertisements on the right side of the page are “sponsored links.” Google also shows that the Chevrolet ad at the top of the page is a sponsored link.

But a big chunk of the page offers links to video, event schedules, the medal count and a map of Turin. And that chunk of page is offered “in collaboration with NBC Olympics.” The section also gives the Web address of NBC’s Olympics page.

Does this count as a sponsored link and, if so, shouldn’t Google state that fact?

Here’s what happens when you perform that search on MSN Search and Yahoo Search.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►