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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 21, 2006 at 11:16 AM

General who?

Microsoft fell two spots in Fortune magazine’s annual ranking of America’s “most admired” companies but remains in the top 10, barely.

Mr. Softy is ranked No. 10, down from No. 8 last year and just a whisker ahead of Apple, this year’s No. 11. Maybe it was a bad year for PC companies. Dell fell from from one in 2005 to No. 8. General Electric was ranked first this year by the Fortune, which bases the report on a survey of 10,000 executives, directors and securities analysts.

Other locals placing high on the 2006 list include No. 5 Starbucks and No. 15 Costco.

Microsoft did better in a similar report last November by the Financial Times newspaper. It ranked the software company the world’s most respected company, just ahead of GE.

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