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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 26, 2006 at 4:23 PM

Microsoft Origami: The Video

From deep within Endgadget’s comments comes word of a video for Microsoft’s Origami Project, and it’s looking pretty legitimate.

The video is hosted on the site of Digital Kitchen, a Seattle advertising agency. Click here and enter the main site, then click enter, then click work, then click Brandtheatre.

The first item on the list is entitled “Microsoft Origami.” Clicking it brings up a pretty long video/commercial showing different uses for a small handheld device with a video screen but no keyboard. (You can use a detachable keyboard, apparently). At the end of the video is the word “Origami” and Microsoft’s logo.

We’ll find out soon enough if this is the real thing, but from watching the video I can’t say I’m sold on the device.

Update: The first commenter is correct – the video has been taken down. But as of now it’s still up at YouTube. And Microsoft seems to be in the odd position now of toning down the hype.

“Now everyone expects Origami to be bigger than the Xbox,” laments Microsoft blogger Robert Scoble. “I’d much rather expectations were dialed down a bit.”

Which leads to the inevitable comparisons about Microsoft’s way of driving hype versus Apple’s, since both are expected to make product announcements this week.

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