Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 10, 2006 at 2:57 PM

Microsoft-on-Microsoft violence

Larry Cohen, the general manager of corporate communications for Microsoft, said at a panel discussion this morning that it’s generally a bad idea for CEOs to blog if they aren’t the ones actually writing the postings. The so-called blogosphere can quickly sense if someone’s blog is authentic, he said.

But there are literally thousands of Microsoft employees who can and do blog, and Cohen described how Microsoft came up with a set of generally accepted blogging principles for them. Cohen also mentioned the term he invented for when perhaps Microsoft’s most well-known blogger, Robert Scoble, is critical of the company’s products: “Microsoft-on-Microsoft violence.”

I can see that phrase entering the tech lexicon soon.

The panel was part of a seminar hosted by the Puget Sound chapter of the Public Relations Society of America. I spoke at a separate media panel with other reporter/bloggers.

Update: I changed this post after talking to Larry Cohen this afternoon, who wanted to clarify something. He said if Bill Gates were to blog, the important thing is that he do it himself and not have anyone else at Microsoft do it for him. In fact, he said he would actively encourage Gates to do so. If other CEOs decided to blog they should consider a similarly unfiltered communication style, he said.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►