Microsoft was being crafty, but not that crafty, when it hyped the “Origami Project.”
It turns out the company did not leak the video that supercharged speculation about the device, according to Dustin Hubbard, the Microsoft Mobile PC manager who describes himself as the “primary driver” behind the buzz campaign.
“I can guarantee you that the discovery of the Origami video created by Digital Kitchen was completely unexpected,” he wrote in a team blog posting Thursday. “No one at Microsoft even knew that video was publicly available until someone posted it after finding it by doing an Internet search.”
Hubbard said he and the team decided in December to do a “buzz/viral campaign” to draw attention to the March 9 presentation of the handheld PCs they were developing.
“Overall, the campaign was successful beyond our wildest expectations and frankly maybe a little too successful,” he wrote.
Hubbard’s post was highlighted by Microsoft point blogger Robert Scoble, whose former job was evangelizing the Origami’s big brother, the Tablet PC.