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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 22, 2006 at 7:48 PM

GDC: The Future of Gaming

SAN JOSE, Calif. — What’s next for the video game industry? According to a panel of experts in the field, the future looks a lot like Nintendo.

Video game costs are skyrocketing with next-generation consoles. Instead of spending more and more on traditional games, developers should be trying to reach broader audiences with more creative, interesting approaches, said the panelists.

With games like “Nintendogs,” Nintendo has a very good idea of what the mass market wants, said Cyrus Lum of Midway Games. But the panelists were most enthusiastic about “Guitar Hero,” the guitar simulation game that’s winning praise all over the Game Developers Convention. Even Xbox executives are raving about the PlayStation 2 game this week. Lum said his studio bought wigs and costumes to wear when they play the game, which has plastic guitars for controllers and lets you rock out to cover songs.

“Suddenly you feel like you’re playing a guitar and that’s an emotional experience that nobody’s been able to hit on,” said Louis Castle of Electronic Arts, which was not involved with the game. “That’s why we’re so excited about it.”

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