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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 22, 2006 at 4:51 PM

TV on the go

Wireless carriers are constantly trying to find ways to sell more content to justify the billions of dollars they spent on upgrading to speedier networks. Although it’s early to say, TV might just be one of them.

Telephia, a San Francisco research firm, said it found that 3 million U.S. wireless subscribers streamed TV or played video content on their mobile devices in the last three months of 2005. Those who gravitated to it the most were subscribers aged 18 to 24 with men more likely to watch than women.

Subscribers of the two main mobile video services available today — V Cast from Verizon Wireless and MobiTV from Sprint — spend roughly $40 a month more, or $94 total, than non-TV watchers, who spend an average of $54.

“The revenue stream for mobile TV and video content is very strong and shows upward promise. The combination of price, quality, diversity of content and handsets capable of viewing content will be instrumental in the long-term growth,” said Kanishka Agarwal, Telephia’s vice president of new products.

Still, the growth is starting from a small base. The 3 million TV subscribers make up only 1.5 percent of the overall market.

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