Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 23, 2006 at 2:34 PM

GDC: Nintendo’s Satoru Iwata speaks

SAN JOSE, Calif. — Nintendo President Satoru Iwata delivered a speech this morning that was entertaining, but lacked any big news about the company’s next-generation console or its plans for the rest of the year.

He began by talking about a company that was No. 1 in the 1980s because its products meant fun, a company that lost that top spot in the 1990s to someone else. Fortunately for the company, it also had another line of products that remained popular while it reconsidered its strategy. It would go on to redefine its business and expand its market beyond hardcore users.

That company? Pepsi, which in addition to soda now sells bottled water, sports drinks, energy drinks and snacks. And, Iwata said, we all know the three basic food groups are Fritos, Cheetos and Doritos. (Pepsi is the parent company of Frito-Lay).

Iwata’s point? Game companies should follow Pepsi’s lead and look beyond their main product to new areas that can be lucrative.

Comments | More in Games & entertainment

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►