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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

April 3, 2006 at 12:39 PM

The E3 madness begins

The Electronics Entertainment Expo, an annual video-game convention, starts May 10 at the Los Angeles Convention Center, but Microsoft and Nintendo are holding their respective press conferences a day early to get some time with journalists. And today, Sony announced that its press conference will be on May 8 — two days before. This is getting a little ridiculous.

In other industry news, GamesIndustry.biz reports that Microsoft is going to hit the reset button for the Xbox 360 in Japan, and will relaunch the video game system there in June.

Microsoft readily admits that the 360’s Japanese launch didn’t go as well as it could have. Part of the problem was that “Dead or Alive 4,” a key game that had been timed for launch, was delayed. But there were other factors at play as well.

The report says Microsoft will hold a press conference in Japan next week to announce the relaunch. I asked Microsoft for confirmation and was told the company will not comment on rumor or speculation.

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