Head over to Amazon’s A9.com search page and you’ll see that the Web searches on the site are now being performed by Microsoft’s Live.com engine. Amazon’s Alexa search engine says it is now being powered by Windows Live.
The switch to using Microsoft from previous partner Google was reportedly done over the weekend and with little fanfare. It’s an interesting move and a big win for Microsoft at a time when its search engine is losing ground in the market.
Why would Amazon do this? After all, Chief Executive Jeff Bezos is one of six Series A investors in Google, according to the S-1 papers that Google filed back in April2004. The filing doesn’t say how much of Google that Bezos owns, but as a Series A investor it’s probably safe to say that he’s made a pretty penny.
Perhaps this is Amazon’s response to the departure of Udi Manber, formerly the head of its A9.com unit, who left for Google in February.