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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 1, 2006 at 10:53 AM

The other white broadband

We get pitched stories a lot of different ways. Here’s one approach that recently caught our attention:

“For a long time, people didn’t think about pork much. It took a huge ad campaign and an ingenious tagline, ‘the other white meat,’ to generate a real awareness of pork. Right now, we’re seeing a similar occurrence in broadband.”

The pitch goes on to say that everyone has heard of DSL, cable and Wi-Fi, but only now are people beginning to learn about WiMax — perhaps like how people needed an ad campaign to become more aware of pork.

The email is from Adaptix, a local company that’s working on a mobile form of WiMax — The other white broadband.

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