Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 2, 2006 at 10:45 AM

What in the Wii?

IGN talks with Perrin Kaplan, vice president of marketing and corporate affairs at Nintendo of America’s Redmond headquarters, about why the company picked the name Wii for its next-generation console, which had been code-named Revolution.

IGN: Revolution seemed to be a pretty cool code-name that a lot of our readers liked. Why abandon it?

Kaplan: You know, I thought it was a neat name, too, but it’s not as fitting for what we’re trying to do. You think about Google being an unusual name. You think about Virgin Airlines. Amazon. Napster. All those. I think it’s as unique as those. They aren’t just unique, but loved names for places that we all know. And I think this is more fitting and the two i’s work on a bunch of different levels. It looks like two people with heads who can play, which is the inclusive nature of everybody. It looks like the controllers. So for us it looked like a couple of different levels.

Comments | More in Games & entertainment

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►