Robbie Bach, the president of Microsoft’s Entertainment and Devices Division, announced today at the Strategic Account Summit the acquisition of Massive, the New-York based company that’s creating ways to place advertising in video games. Expect to see more product placement in Xbox 360 games, such as on billboards in car-racing games.
Financial terms of the deal were not announced. Microsoft said Massive employees will stay in their current offices in New York, London, Los Angeles, Chicago, San Francisco, Paris, Sydney, Cologne and Toronto.
Here’s our story on the possible deal, written in late April when rumors of the acquisition had surfaced.