Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 8, 2006 at 1:50 PM

Pay-what-you-will model nets entrepreneur award

Brian Livingston, Seattle-based editor of the Windows Secrets newsletter and author of numerous computer books, won an award for the unusual way he charges subscribers to his twice-monthly e-mails.

Pay what ever you want, Livingston tells subscribers, and 17,000 out of approximately 140,000 have done so. Their contributions range from $5 to $100 apiece.

That model caught the attention of MarketingSherpa, a research firm that named Livingston “Entrepreneur of the Year” at its New York City conference on Internet content subscription sales today.

In a news release announcing the award, Livingston said the contributions from more affluent readers of his newsletter — described as a survival guide for Windows users — “subsidize those who may be on unemployment but still need to keep up their Windows skills.”

Comments | More in Microsoft, Miscellaneous, Personalities

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►