Best you’re-not-getting-any-news-today line: “Our purpose this week is not to fill your left brain with information but to fill your right brain with inspiration.” — Reggie Fils-Aime, executive vice president for sales and marketing at Nintendo of America.
And that’s how the Nintendo press briefing began. There was a small amount of news: the company’s next-generation console, named the Wii, will be out sometime in the fourth quarter. But there were no specifics on launch date or pricing.
Nintendo executives spent much of the briefing demonstrating how to use the Wii’s novel controller in different types of game settings. In an upcoming tennis game, for example, a player would treat the controller like a tennis racket — swinging a forehand or backhand to hit a virtual ball. For many in the audience, it was a first look at the new controller and the decision to make most of the briefing a giant demonstration was a smart one.
Fils-Aime also poked some fun at the largely negative reaction to the choice of “Wii” as a name for the console, which was code-named “Revolution.”
“We want to thank everyone who wrote good things about it the first time you heard it,” he said. “Both of you.”