Microsoft said today that it will offer Amber Alerts through its MSN Alerts system, which means messages about missing children can show up on MSN’s mobile, Hotmail and instant messaging products.
Wireless carriers already offer these alerts on cellphones. MSN is going to be a “secondary distributor,” and, oddly enough, it will roll out the system with Digonex Technologies, an Indianapolis-based online music and auction-tracking company with operations in Seattle. Digonex will provide the hosting environment for the alerts, Microsoft said.
Microsoft is also partnering with Avanade, its joint venture with Accenture, and Digonex on the technical integration.