Seattle-based digital marketing company aQuantive has acquired Franchise Gator, a small company in Roswell, Ga., with 10 employees and $8 million in expected net revenue for this year. The purchase price was $21.5 million in cash.
Franchise Gator gives people information about franchise opportunities in about 100 industries. It also can handle marketing for those franchises.
I asked aQuantive if Franchise Gator was at all related to that other Gator, the company now named Claria that was once widely vilified for its online advertising-slash-borderline-spyware products. There is no connection, aQuantive said.