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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 17, 2006 at 3:36 PM

aQuantive makes a buy

Seattle-based digital marketing company aQuantive has acquired Franchise Gator, a small company in Roswell, Ga., with 10 employees and $8 million in expected net revenue for this year. The purchase price was $21.5 million in cash.

Franchise Gator gives people information about franchise opportunities in about 100 industries. It also can handle marketing for those franchises.

I asked aQuantive if Franchise Gator was at all related to that other Gator, the company now named Claria that was once widely vilified for its online advertising-slash-borderline-spyware products. There is no connection, aQuantive said.

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