Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 25, 2006 at 1:08 PM

Nintendo: Executive promotions


SUSAN GOLDMAN/BLOOMBERG NEWS

Nintendo of America’s new president, Reggie Fils-Aime.

More news out of Redmond-based Nintendo of America today. Reggie Fils-Aime, previously the executive vice president of sales and marketing, has been promoted to president and chief operating officer. It’s obviously a big move for Fils-Aime, who has been on the rising star track ever since he joined NoA in December 2003.

He made a big splash at Nintendo’s press briefing at the 2004 Electronics Entertainment Expo when he came on stage and said, “My name is Reggie. I’m about kicking ass, I’m about taking names, and we’re about making games.”

Those comments set the stage for a supercharged press briefing unlike any other in recent memory. Nintendo’s briefings since then have had a similarly electrified tone. Fils-Aime has been called the “Reggie-lution,” “Regident Evil” and the “Regg-Hammer.”

As president, he replaces Tatsumi Kimishima, who will become chairman and chief executive. Also, Mike Fukuda is moving from senior vice president of business development to executive vice president of business development.

Comments | More in Games & entertainment

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►