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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 31, 2006 at 4:42 PM

WSA: The winners circle

OK, after writing extensively about the WSA Investment Forum last week, here most likely are the final thoughts of the one-day event linking startups with investors and potential customers.

The winner that grabbed the “Best & Brightest” award was

SNAPin, a company developing software that helps people figure out how to use their mobile phone without having to call customer service.

A couple of the panelists, including Adrian Smith of Ignition Partners and Tom Huseby of SeaPoint Ventures, raved about the company and thought it was the right time for such a product. The company was compared to how the ATM helped people bank without the support of a worker.

Here are other winners in the four categories of digital media, health IT, Web services and wireless:

DIGITAL MEDIA

Best Funding Pitch: thePlatform and Melodeo

HEALTH IT

Best Funding Pitch: Teranode

Best Sales Pitch: Genelex

WEB SERVICES

Best Demo: PayScale

Best Funding Pitch: HyperQuality

WIRELESS

Best Funding Pitch: Ontela

Best Sales Pitch: SNAPin

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