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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 7, 2006 at 2:38 PM

Mophone mash-up all mixed up

See if you can follow this saga …

In April, Mophone, a Vancouver, B.C., company creating a social-networking application for mobile phones, merged with 3GUpload of Indianapolis.

The combined company — being called 3GUpload — moved to Seattle.

3GUpload then raised $20 million in venture capital from the VCs who had backed Myspace.com to go full steam ahead toward the social networking mobile phone space.

Bill Bryant, Mophone’s chief executive who co-founded Seattle-based Qpass and was also a venture capitalist for Atlas Venture, was appointed CEO.

And today, the company said its new name will be Mixxer.

The company also announced that its mobile music Web site is relaunching with new features to help members explore and discover music and artists.

One of the new features is the Mixxer Mash-Up, which allows a user to create your own ringtones by mixing music with 17 pre-set sounds.

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