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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 12, 2006 at 2:05 PM

Cellphone buying is confusing

Consumer Action, a non-profit organization, said Americans want more information that’s easy to understand when buying a new cellphone plan.

A survey of 1001 adults found that 61 percent wanted more details about their service plan presented in an easy-to-understand manner.

Consumers told surveyors they don’t like surprises about the cost and coverage area of cellphone service.

In addition, 50 percent of subscribers were surprised by the amount of their first bill and 39 percent were surprised by the coverage area they actually received. An overwhelming majority, 90 percent, would like an estimate of their first bill up front when they purchase wireless service.

To avoid surprises, the organization suggested checking out their “Choosing a Wireless Service Provider” site.

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